Terminal has always been a highlight of the hotel, but also among a large number of channels difficult. In the choice of how assessment of the hotel when the terminal is not worthy of a hotel cooperation is particularly important.
First, the hotel is environmental survey
1, the observed size and location of parking and the hotel is the size of match. With the strengthening of order in urban traffic, the hotel car park location is not enough, if not hot shop the store, some customers in order to prevent Luantingluanfang vehicle is not in the store fine dining.
2, there are several hotels near the bus schedule bus stops, convenience of dining customers.
Second, the hotel environment survey
The number of boxes and the number of scattered units, renovation is high quality, comfortable dining environment is, the overall layout is reasonable.
Third, the hotel drinks investigation
Through the bar, cheap supermarkets and wine list to understand the types of drinks sold, the price and the size and location of the hotel matches, the popular hotel brands and other high and low rate of increase compared to the other popular brands of vivid. For example, the general location of the hotel's bar are relatively tight, Mao placed only five on the bar and other popular brands of sword. If the shop counter display stands great, but do not see Mao five swords, and other popular brands, are some less popular products on display at the bar face big row, indicating that this hotel has begun to make money by vivid. Equivalent to a three-star hotel business is not good anyway, to get up early on the first deep-fried dough sticks to business, business is bad anyway, make a point is a little ah, the other is the store is poorly managed.
Fourth, the hotel business conditions survey
1, the observed mealtime parking parking lot grade, number and license plate number, the number of guests leaving the hotel after dinner, etc., to determine the store's attendance and grades of dining guests.
2, observed after the meal the hotel taxis in front of fishing, many taxi Division
Machine of a city hotel business have a better understanding of the situation, they will under the conditions in the hotel business hotel entrance fishing.
3, the observation of the hotel waste repository to determine the store brand of wine consumption, price and
Quantity.
Fifth, the hotel staff survey
1, competitive products to understand: and the captain, crew communication and understanding competing products box cap charges
Cap awards, promotional items, promotional activities, gifts and sales of competing products, the timely conversion cap fees and their customer relations and so on.
2, the treatment to understand: to understand whether the waiter timely payment of wages and bonuses to determine the operating conditions of the shop.
Sixth, the hotel business conditions survey
1, consult the hotel other wine suppliers, sales, raw material suppliers to understand
Check out the credibility and reputation evaluation.
2, by industry and commerce, taxation, health and epidemic prevention, landlords, utilities and other income sources to understand
VII, hotel charges survey
1, contact the hotel manager or purchasing manager products into the shop to pay the costs of: into the store fees, promotion fees, display fees, charges and can not be on Dianqing promoters and so on. The store is not a company or brand and promotion of the right to buy the right supplier, if there is a buyout of that company and so on.
No investigation, no right to speak. Into the store, you must own "land" to detailed "research", so that friends, Knowing your enemy, know the environment, know yourself. In a pretty good idea based on the combination of products, brands the actual, to research the hotel terminal segments, the functional distinction and position classification of the formation of the terminal hotel. Because different terminals have different functions, through the different terminals to achieve different purposes, so the need for different terminals have different operating strategies. Allow products to enter the terminal, the answers, determine which is the company's image terminal, which is the company's sale terminals, which image output terminal, and which profits and sales output terminal to complete the positioning of the hotel.
Husband did not fight Miaosuan winner, was considered much too; not fight numerous operators who have less are considered; multi-operator wins, numerous small operators, and conditions almost no calculation. Sales is due to the behavior of fruit, and then move the counsel, if not fully grasp at this hotel have the effect of the brand do not want to enter this hotel, not too much, bite off more than can chew.